Charlotte is gearing up for a busy weekend as the Queen City prepares to host two days of NCAA Tournament games. While fans are excited to see their teams compete, city leaders anticipate a significant economic boost.
City Council Mayor Pro Tem Dante Anderson estimates the tournament will generate an economic impact of at least $10 million over the four days. This revenue is expected to come from a variety of sources, including:
- Ticket sales: Fans attending the games will contribute directly through ticket purchases.
- Hospitality: Increased hotel stays, restaurant visits, and bar patronage are anticipated as fans and teams fill the city.
“I’m looking forward to a dynamic environment uptown, a very vibrant situation for Charlotte residents, and, more importantly, all the visitors that are coming to Charlotte,” Anderson said.
These estimates are based on the economic impact of past sporting events in Charlotte. For instance:
- The 2023 Jumpman Invitational brought in $10.2 million to the city, according to the Charlotte Sports Foundation.
- The 2019 CIAA tournament generated an estimated $25-43 million for Charlotte and the surrounding region, according to the Charlotte Regional Visitors Authority (CRVA).
Beyond the immediate financial gains, hosting the NCAA Tournament offers opportunities for the future. Mayor Pro Tem Anderson believes a successful event will attract new visitors and residents and increase Charlotte’s appeal for major sporting events.
“The success of us executing well with the NCAA Tournament, that also affords the opportunity for us to win other college games,” Anderson said. “The success of the city executing on something like an NCAA tournament will really pay dividends if we do it well … And that will just open the door for other opportunities for Charlotte to host major sporting events.”
While the exact economic impact won’t be known until after the tournament concludes, Charlotte is poised to reap significant benefits. While the NCAA Tournament won’t dethrone the NBA All-Star Weekend’s record-breaking $88 million impact, it’s another step forward for the Queen City’s growing reputation as a major sporting destination.
