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26 Jun 2023

The art of entrepreneurship | Khaleel Loyd’s story of creativity and success

Creativity and entrepreneurship go hand in hand. Khaleel Loyd, the co-founder of Loyd Visuals, is a perfect example of how combining these two elements can lead to remarkable success. With a passion for authentic storytelling and a drive to create meaningful visual experiences, Loyd Visuals has experienced significant revenue and team size growth since joining Cohort 3 of Scale Up CLT in 2021.

Khaleel attributes this remarkable growth to various factors, including the invaluable information provided through the Scale Up CLT and Entrepreneurs’ Organization Accelerator (EOA) programs. Scale Up CLT is a collaborative scholarship program designed to accelerate the growth and success of minority-owned businesses in the Charlotte Region. In partnership with the CLT Alliance Foundation, Entrepreneurs’ Organization (EO) Charlotte, and the City of Charlotte, this one-of-a-kind opportunity offers financial scholarships to qualifying businesses to participate in a comprehensive program that helps build social capital and business acumen.

These programs have equipped Loyd Visuals with the knowledge and resources needed to navigate the entrepreneurial landscape in Charlotte. Additionally, access to social capital has played a pivotal role in their success, allowing them to forge partnerships with organizations such as CRVA, Leading on Opportunity, Honeywell, the LA Rams, and more.

As Khaleel reflects on Loyd Visuals’ success, he acknowledges the pivotal role of Scale Up CLT and the CLT Alliance Foundation. 

“The Scale Up program has been instrumental in our growth. It has provided us with the tools and guidance to scale our business effectively and seize opportunities in the market,” he said. “The support we have received from the CLT Alliance Foundation has been invaluable. It has opened doors for us and allowed us to connect with influential partners and clients who have contributed to our success.”

People, Processes, and Systems

In 2022, Loyd Visuals achieved remarkable success by prioritizing three crucial aspects: people, processes, and systems. Recognizing the importance of their team, Loyd Visuals invested in training and development opportunities, fostering a positive and supportive work environment that nurtures creativity and collaboration. Additionally, the company implemented new processes and systems to enhance efficiency and productivity. In just a short time, Loyd Visuals has expanded its team from five members to an impressive 12, and they continue to hire talented individuals who share their vision. This growth is a testament to their dedication and the impact of the Scale Up CLT program in nurturing and supporting their entrepreneurial journey. By focusing on these critical areas, Loyd Visuals has built a solid foundation for continued growth and success in 2023.

A Clear Vision for the Future

Loyd Visuals is poised for continued expansion and influence in the coming years. With a talented team in place, a robust infrastructure, and a clear vision for the future, Khaleel is confident in the company’s ability to scale and make a lasting impact. Loyd Visuals aims to create a world that embraces and celebrates authentic storytelling while providing more opportunities for creatives in Charlotte and beyond.

Final Thoughts

Khaleel’s remarkable journey with Loyd Visuals exemplifies the transformative power of the Scale Up CLT program. Through the support and resources provided by the CLT Alliance Foundation, Loyd Visuals experienced significant growth in revenue and team size in a relatively short period. This success story is just one example of how the investment made by the CLT Alliance Foundation in Scale Up CLT and its entrepreneurs is making a lasting impact on the inclusivity and vibrancy of our region.

By empowering minority-owned businesses like Loyd Visuals, Scale Up CLT fosters a more inclusive and diverse entrepreneurial landscape in the Charlotte Region. The program provides financial support, invaluable mentorship, networking opportunities, and access to expert guidance. Through these initiatives, the CLT Alliance Foundation facilitates an environment where entrepreneurs can thrive, regardless of background or circumstances.

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