It’s counter-intuitive. When you narrow your focus through a camera lens, your universe actually expands. Narrowing down one’s field of vision can provide clarity and focus. And if you use that hyper-focus correctly, you can steer emotion, create a breathtaking visual story, sell a thought, promote a service, even make somebody want to buy a widget.
That thrill of looking through a lens is the value-add at Kim Brattain Media, our full-service video production house. We create everything from corporate commercials, training, and branding films, to nonprofit fundraising films, to documentaries. We approach each project with a fresh eye and perspective, looking through that lens for a unique edge that allows our clients to standout and shine.
Our core values: Integrity, Satisfaction, Creativity and Respect guide our interactions with our clients and with each other. As the CEO of this company, I believe those values enable our team to lift each other up, always expect the very best from each other, and continually strive for new and better ways to make our work superlative.
Our clients range from large international corporations like Continental Tire to mid-size businesses like Greer-Walker to nonprofits like The Relatives and Teen Health Connection.
A lot of times, the difference between a really great video and a so-so one is not apparent on the surface. People are fantastically perceptive when they see quality. But they can’t tell you why a video is better. My secret: It’s recognizing the visual story as a separate entity. When those visuals, that look through the lens, meshes seamlessly with the spoken or music track, you have well, what we like to boast as a ‘work of art.’
Our team of directors, videographers, editors and producers is getting national recognition. Just this year, we won two Gold Telly awards for Public Relations and Charitable Films, four Muse awards and six other national Tellys, for work as diverse as Documentary to Corporate Branding to Social Impact.
Personally, I am thrilled to be part of the Scale Up program at the Charlotte Regional Business Alliance. We’ve produced videos for the organization for years, and I know firsthand the impact this group of hard working, insightful people have on our region. Look at the growth! Being an entrepreneur is the most challenging thing I’ve done in my life. There’s no blueprint. The CLT Alliance emphasis on business plans and budgets and marketing is absolute heaven. Plus, we’re thinking we’ll run into a few folks that need great video!
