I’m Giovani Gonzalez, founder of The Social Rook, a digital advertising agency that scales small businesses leveraging paid digital and traditional marketing channels.
After working with some of the largest brands in the world, we learned that exciting and fulfilling work lived within our small business partners. Growing a small business from 5-figures a month to 6-figures a month changes lives and we get to see the real impact.
Some companies find success due to the demand of their product or services, while others may grow through an organic following in the community or on social media. When a business has proven what they are providing is desired, they may experience growth but are not sure how to leverage digital advertising to scale efficiently.
Our Rook-2-Royalty® system is designed to help businesses identify which platform provides the best return for their investment and then step on the gas. This approach generates increased revenue and profit that allows for confident exploration of other channels. Depending on the niche, in addition to other social, search, or programmatic platforms we may add traditional media such as radio, billboards, direct mail, and TV.
The Social Rook’s core values help us instill a culture of caring whether our clients thrive.
- Keep it 100: honesty and transparency with projects, yourself, and others
- Blaze Trails, It’s Okay to Fail: be innovative and explore new solutions
- Hustle for the Win: go through or around obstacles until you find a win for our partners
- Hear and Acknowledge Others: consistent communication drives connection and productivity
Our ideal partners are brands who understand the importance of marketing and the potential impact of paid digital advertising. These brands are also primed for scaling and have the systems in place to take on new business and sales. We are passionate and genuine about helping small businesses scale.
Becoming an entrepreneur has always been my dream since I was a child. I grew up in a low-income community and knew I had to work hard to break the cycle for my family. I want to be an example to others who grew up in similar circumstances and show them we are capable of creating our own path.
