Hi! I’m Katelyn Strumolo, Scale Up CLT member. It’s been a privilege to be involved with this fantastic group of entrepreneurs as we all carve out our unique business paths in the Charlotte area.
As founder and owner of The Molo Group, I’m committed to changing how executives see sales and marketing integration. My passion for UI/UX website design, purpose-driven messaging, and impactful branding inspired me to form my own digital marketing company in 2016. The Molo Group has grown and evolved accordingly as the Charlotte region has blossomed into a true manufacturing hub.
Today our focus is activating sales for B2B clients in manufacturing and distribution through fractional marketing and web design. We fill in the vital missing marketing pieces that B2Bs often miss and help them achieve success with solution-forward messaging, consistent web presence, and meaningful brand strategy.
A strong brand strategy should help your company achieve specific goals over the long term. It’s essential to understand where you came from, what drives you now, the value of the solutions you offer, and how to bring these things together into a unified story that resonates and drives engagement with your target audience.
A recent study from LucidPress found that companies with consistent branding can see revenue increases of up to 33%. Consistency generates three essential things your B2B customers will remember — familiarity, credibility, and trustworthiness. That translates to customer loyalty.
If marketing feels like you are throwing a dart with the off chance that something will hit, you’re not alone. It can be complicated and time-consuming, but The Molo Group can help. We are the local fractional marketing agency that takes the time to understand your industry-specific needs.
In web design and marketing, clarity is crucial. Let us focus on the details that make the difference in growing your business. Whether you need expertise in brand identity, copywriting, SEO, web development, ad management, HubSpot CRM integration, or more, we will work with you to build a winning plan that keeps your Charlotte area business booming.
