For everyone who conducts business in the Charlotte Region, the assets of our region and why business is better here are clear. The focus of our advertising campaign is to build awareness and consideration with key decision makers and influencers by educating these audiences about our regional strengths and differentiators.
So far this year, we have delivered more than 8 million impressions, 70,000 website visits, 11,000 information downloads, and 50 inquiries because of our advertising efforts. One in five of our website visits have been converted to additional engagement activity with visitors wanting to learn more about the Charlotte Region.
The audiences we are trying to reach with our messaging are well-defined and relatively small. Our approach is a highly-targeted, digital-first campaign in the specific markets we recruit businesses from including New York/New Jersey, Chicago, Los Angeles, San Francisco, Boston, and Seattle. By taking this approach we complement the efforts of our Select CLT team familiarizing the audience with relevant assets to generate interest in the region.
We strategically place our messages in social platforms, media networks, and search engines where decision makers and influencers are daily. We have an ‘always-on’ media schedule meaning that we consistently have our messaging on any of these channels throughout the year.
Our creative is different from most economic development organizations around the country. We feature the voices of business leaders in our region, highlighting what they value about the region. We support their testimonials with facts to help reinforce their points. Wray Ward is our agency partner in our campaign efforts to ensure that we deliver the right message, to the right audience, at the right time.
This on-going effort ensures that the Charlotte Region remains top-of-mind with influencers and decision makers around the country.
