Visit York County, York County Economic Development, and the York County Regional Chamber Foundation will establish a unified destination brand that resonates with visitors, industries, residents, and employers. The aligned marketing approach aims to maximize resources and elevate the county’s appeal while forwarding the strategic priorities of each organization.
“This area is transforming unlike ever before and we must continue to evolve to remain competitive,” Andy Clinton, president and CEO of Visit York County, said. “Siloed external marketing produces varying interpretations of what our community has to offer. This unified brand will increase engagement with those looking to visit, invest, relocate, work, or start a business in York County.”
“This unified brand will equip local employers with the tools to recruit skilled workers to this area,” Dean Faile, president and CEO of the York County Regional Chamber, said.
The six-month process will incorporate new and existing feedback from community leaders and local stakeholders. A marketing and advertising agency based out of Greenville, South Carolina, will facilitate the project.
Equal financial contributions for the project were provided by Visit York County, York County Economic Development Growth Partners, the York County Regional Chamber Foundation, and Visit York County’s Partners in Tourism Foundation. County partners believe the collaborative process will ensure each municipality within York County is represented.
“This project is a product of York County Economic Development’s strategic plan, and we could not be more excited to see it come to fruition,” David Swenson, director of York County Economic Development, said. “When we can align a strong message with a solid brand with multiple highly productive groups, we will better maximize resources, expertise and collective results to benefit the entire county and even the region.”
Photo Courtesy of York County Economic Development
