Charlotte FC, Ally Financial Inc. and 704 Shop today launched a clothing collaboration ahead of the Club’s second season.
Spurred by Charlotte FC and Ally’s commitment to supporting Charlotte businesses, the new exclusive collection represents the first time a local retailer has been granted a license to use the Club’s logo. The collaboration will consist of multiple drops throughout the 2023 season and includes hats, sweatshirts, t-shirts and outerwear.
“Fans of Charlotte FC are expecting us to be different, to be trend setters, and to lean into a modern style,” CLTFC President Joe LaBue said. “Partnering with the talented, local designers at 704 Shop allows the Club to transcend new horizons in the lifestyle retail space. This first of its kind collaboration will deliver more high-quality clothing options to fans in the new community kit colors they will proudly showcase at our matches and in their day-to-day lives.”
Ally, the Club’s founding and lead partner, will match the proceeds from the sale of the collection, up to $10,000, to benefit Greater Goals, Charlotte FC’s free after school soccer and financial literacy program for Title 1 elementary schools across the greater Charlotte area. The initiative kicks off one of many fans can expect from Charlotte FC and Ally as the brand joins the Club in two of its core programs promoting upward mobility: Greater Goals and Pitches for Progress.
“The unique collection with Charlotte FC and 704 Shop is a cool and innovative way to deepen our engagement with fans—and the community,” Stephanie Marciano, Ally’s Head of Sports and Entertainment, said. “Together, we’ll make a positive impact on financial education efforts right here in Charlotte, while making soccer more accessible to fans locally.”
704 Shop, a Charlotte-based lifestyle brand, brings the best in high quality, localized apparel and is committed to supporting positive change throughout the Charlotte community.
“We’ve long wanted to partner with a major league professional sports team. With us celebrating our 10-year anniversary this year, this collaboration comes at a great time,” Christopher Moxley, 704 Shop co-owner said. “This collection is months and countless meetings, conversations, and visits in the making. Our goal was to bring to life a true co-branded streetwear collection centered on both quality and community that represented all partners well. And we did just that. It’s important to note that this collaboration would not have happened without champions within the Charlotte FC and Ally organizations. We’re extremely grateful for their continued advocacy and support. And we hope this can be a shining example nationwide of what major league sports, their enterprise partners, and small businesses can create when they work together.”
The collection will be available for purchase at the stadium team store, 704 Shop’s storefront in South End, online at mlsstore.com, and on 704 Shop’s website.
