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26 Mar 2024

Charlotte Sports Foundation, Ally extend partnership, announce 2024 Ally Tipoff lineup

The Charlotte Sports Foundation and Ally Financial Inc., a financial services company with the nation’s largest all-digital bank and that has become a leading brand in women’s sports, announced the lineup for the 2024 Ally Tipoff. This year’s event is scheduled for Nov. 10, at the Spectrum Center in Charlotte, and will be a doubleheader: No. 1 South Carolina will take on No. 11 NC State, and No. 2 Iowa will again face No. 13 Virginia Tech.

In addition to unveiling the 2024 Ally Tipoff lineup, Ally and CSF have agreed to a multi-year partnership extension. This extension, which runs through 2026, will allow the two Charlotte organizations to continue to bring elite women’s college basketball to the local community.

“We believe the Ally Tipoff is the premier regular season women’s basketball event in the country,” CSF executive director Danny Morrison said. “Ally has been a tremendous partner and with the support of ESPN Events and the Spectrum Center, we know we will build on last year’s success and create an unmatched player and fan experience.”

The mission of CSF is to provide leadership for sports-based initiatives that result in a positive impact on the economy and quality of life in the Charlotte Region. CSF also provides support for recruitment and operation of other local sporting events, and spearheads Charlotte’s continued growth as a preferred host for premier national and regional sporting events.

Last year’s meeting of Iowa and Virginia Tech was unforgettable with Iowa winning 80-76. The game featured superstar Caitlin Clark leading the Hawkeyes with 44 points and Georgia Amoore pacing the Hokies with 31 points, including a half court buzzer beater.

As much of a success the game was on the court, it equaled that success off the court as well. The game set a record with an attendance of 15,196, which is the largest regular season women’s basketball game in North Carolina history. Also, last year’s game averaged 548,000 viewers, which at the time was the most-viewed regular season women’s college basketball game on ESPN2 since 2017.

“Ally Tipoff is THE ‘tipoff’ event for the women’s college basketball season. Last year’s success proved what we at Ally talk about all the time – the insatiable fan demand that’s out there for women’s sports, especially for these major matchups early in the season,” Stephanie Marciano, head of sports and entertainment marketing at Ally, said. “Along with our partners at Charlotte Sports and ESPN, we cannot wait to watch four of the top programs in the country compete in this doubleheader. The Queen City and every fan around the country who tunes in will not be disappointed.”

Ally has quickly become a leader in women’s sports because of its commitment to media equity and intentional expansion of its sponsorship portfolio. 

“Ally is an unbelievable supporter of women’s athletics and women’s basketball in particular. We are so thankful to them and the Charlotte Sports Foundation for this awesome opportunity for our student-athletes,” Wes Moore, head coach of NC State said. “We’re honored to participate in such a premier event.” 

The games for the 2024 Ally Tipoff will be broadcast on ESPN platforms with specific details announced at a later date. For more details, please visit AllyTipoff.com, or sign up for updates on tickets via the Charlotte Sports Foundation newsletter.

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