24 Aug 2023

‘A winning 2023’ | How sports are helping Charlotte Region score talent, business

The Charlotte Region has become an attractive location for both businesses and individuals alike for a variety of reasons. Quality of life has become routinely cited as a key factor for those who have ultimately decided on relocating. One key factor the Charlotte Region has in terms of quality of life is its thriving sports scene. From minor league baseball and hockey to professional football, soccer, and basketball, the region offers something for nearly any type of fan. Not only do sports provide entertainment for the region, but they also offer real economic outcomes. For instance, in 2021 it is estimated that college sports generated nearly $95 million in the region. Additionally, the Wells Fargo Championship brings in another estimated $77 million to the Charlotte Region annually.

A Winning 2023

2023 has already proved to be another highlight for Charlotte Region sports. Highlights from around the region include:

  • A franchise attendance record for the Charlotte Knights on July 4th
  • The United States Men’s National Soccer Team’s first ever game in the City of Charlotte.
  • The second straight sellout for the Coca-Cola 600 at the Charlotte Motor Speedway.
  • The Ultimate Fighting Championship’s fifth trip to Charlotte and first event since 2018.
  • An estimated 200,000 fans attended the Wells Fargo Championship at Quail Hollow.

It’s clear fans around the region are creating a high demand for the chance to see their favorite athletes close to home.

Regional Advantage

The Charlotte Region is also home to a unique advantage for fans when compared with other peer cities. The professional sports teams sit within a mile radius of a walkable downtown. Many cities around the country feature stadiums and arenas spread further apart through their regions. For example, Tampa Bay has its hockey team located in the heart of their downtown area, while its baseball and football teams sit several miles away.  Fans, however, in the Charlotte Region don’t have to travel far to see their teams.

What’s Next

Sports in the Charlotte Region is a year-round game. With 2023 headed towards its last quarter, there is still plenty left to look forward to. The Duke Mayo Classic kicks off the college football season on Sept. 2 at Bank of America Stadium. The Carolina Panthers begin their 2023-2024 campaign at home with a Monday night game on Sept. 18. Charlotte FC takes on Inter Miami and Lionel Messi on Oct. 21.

The region is also welcoming a new professional team in 2024. The United States Soccer Super League will feature a Charlotte team in 2024. The team will be the first women’s professional team in the region. The Charlotte Region has plenty to cheer for going forward.

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