Reports to: Chief Operating Officer
Objective: Responsible for managing the CLT Alliance brand and reputation in the market, the Vice President of Communications will be a strategic leader responsible for developing and overseeing all communications initiatives to enhance the company’s brand, reputation, and public image. This individual will lead a dynamic communications team, working closely with senior executives, stakeholders, and external partners to ensure consistent and effective messaging across all channels. The VP of Communications will also be a key advisor to the executive team on matters related to public relations, media strategy, crisis communication, and internal communications, including building awareness of the organization’s mission, strategic initiatives, and activities among investors, community at large, and the media.
Specific Duties and Responsibilities:
- Strategic Leadership: Develop and implement a wide range of comprehensive communications strategies that align with the organization’s business goals and enhance its brand visibility and reputation.
- Public Relations: Manage the company’s PR strategy, including crisis communication, reputation management, and the creation of key messages and narratives. Create and distribute news releases, announcements, and updates on CLT Alliance activities. Identify key opportunities for CLT Alliance leadership and subject matter experts to participate in interviews, panels, and other community engagement opportunities.
- Media Relations: Respond to and coordinate needs related to media, PR, speaking engagements, or interview requests. Provide CLT Alliance staff with talking points, media coaching, and other prep materials as needed. Build and maintain relationships with key media outlets, journalists, and influencers. Oversee press releases, media inquiries, and interviews, ensuring clear and accurate media coverage.
- Internal Communications: Work closely with internal teams and external agencies to fully and meaningfully integrate the CLT Alliance’s value proposition into all programming, events, and materials, ensuring alignment on key messages, announcements, and organizational updates.
- Brand Marketing: Manage agency relationships to create marketing materials highlighting the CLT Alliance in ads and videos. Lead the development and execution of brand campaigns and ensure consistency in messaging, tone, and visual identity across all communication channels.
- Executive Communication: Advise and coach senior executives, including the CEO, on public speaking, media interviews, and stakeholder communications. Help craft speeches, talking points, and communications to key stakeholders.
- Team Leadership: Lead, mentor, and develop the communications team, comprised of a Content Manager and a Graphic Designer, fostering a collaborative and high-performance environment. Set clear goals, provide regular feedback, and ensure professional growth opportunities
- Owned Media: Oversee development and execution of the Monthly Report, an update on key CLT Alliance activities distributed to the region’s business community. Create Alliance Alert electronic updates when relevant. Manage the news section of the website and oversee home page news.
- Measurement and Reporting: Establish metrics to track the effectiveness of communication strategies and campaigns, providing regular reports to senior leadership. Utilize media monitoring tools to track coverage and measure mentions, sentiment, and other key metrics.
- Content Creation: Support Marketing/Communications team with content, articles, scripting, social media, presentations, and other needs.
- Other duties as assigned: Handle other requests and projects that may be assigned by the COO, President and CEO, and other CLT Alliance leadership.
Job Requirements:
- 10+ years of experience in communications, public relations, or a related field, with at least three years of management experience.
- Proven track record of leading and executing communications strategies for large or complex organizations.
- Demonstrated ability to influence and collaborate with senior executives and external stakeholders.
- Exceptional writing and communications skills. Meticulous attention to detail.
- Demonstrated ability to understand, adapt, and consistently align messaging with the brand’s voice across various platforms, ensuring a cohesive and engaging experience for target audiences.
- Proven media relations track record and polished on-air/interviewer skills; relationships with local and regional media a plus.
- Ability to effectively manage multiple complex projects and excel in a fast-paced environment.
- Strong problem-solving, prioritization, and decision-making abilities, especially under pressure.
- Collaborative and approachable leadership style.
- CLT Alliance Staff are required to be in-office five days a week with flexibility.
Evaluation of Job Performance: Bi-yearly review with COO.
Compensation: Salary range $115,000-$125,000 plus eligible incentive structure based on individual, team and organizational performance metrics.
CLT Alliance:
The Charlotte Regional Business Alliance champions, serves, and works to unite a region comprised of people from all walks of life. We honor diversity, inclusion, and equity internally and externally. We are committed to advancing economic opportunity and prosperity for all across the Charlotte Region.
Please download and complete the application, forward with cover letter and resume to careers@charlotteregion.com.