Krispy Kreme, Inc. plans to bring one of the world’s most loved sweet treats to Brazil. Thanks to a joint venture with AmPm Comestíveis Ltda, Krispy Kreme® will offer its melt-in-your-mouth fresh doughnuts to Brazilian consumers through a network of Krispy Kreme shops and AmPm convenience stores.
“We are thrilled to share the joy that is Krispy Kreme in Brazil,” Raphael Duvivier, Krispy Kreme chief development officer, said. “Our fresh doughnuts will be a great fit in a country well-known for its culture and enjoyment of sharing meals and sweets with family and friends.”
Brazil represents a priority growth market for Krispy Kreme and this news follows its successful December 2023 launch in Paris. The joint venture is subject to approval by the Brazilian antitrust authority. The company anticipates launching in Brazil between the end of 2024 and early 2025.
“We are very pleased to partner with AmPm,” Duvivier said. “They have built a strong retail presence along with deep experience for iconic brands like ours.”
