07 Aug 2024

Truist named title sponsor of PGA TOUR’s Charlotte-based signature event

The PGA TOUR‘s signature event in Charlotte has a new title sponsor and new name: the Truist Championship. Truist Financial Corporation, Quail Hollow Club, and the PGA TOUR announced a seven-year agreement this week for the banking giant to take over the sponsorship rights. 

The announcement was held at the Truist Innovation & Technology Center in Charlotte with Truist Chairman and CEO Bill Rogers, PGA TOUR Commissioner Jay Monahan, Quail Hollow Club President Johnny Harris and Philadelphia Cricket Club President Tom Sheridan. Quail Hollow Club will continue to be the primary host facility for the event, with the exception being 2025, when the event will be hosted in Philadelphia. 

“We are honored to be the title sponsor of the PGA TOUR’s Charlotte-based Signature Event and thrilled that Philadelphia and Charlotte, two vibrant growth markets for Truist, will be featured on the PGA TOUR,” Truist Chairman and CEO Bill Rogers said. “We look forward to partnering with the PGA TOUR to elevate this wonderful championship event and Truist’s deep community impact, and to further fulfill our purpose to inspire and build better lives and communities.” 

One of eight Signature Events on the PGA TOUR schedule featuring the TOUR’s top players and FedExCup points (700 points to the winner), the tournament has raised more than $30 million for charitable organizations over its history.

“We are delighted to welcome Truist to the PGA TOUR family as the new title sponsor of the Truist Championship, a Signature Event that has continued to grow in size and stature since its introduction to the golf calendar more than two decades ago,” PGA TOUR Commissioner Jay Monahan said. “Starting in year one at The Philadelphia Cricket Club followed by an extended run at the Quail Hollow Club, the Truist Championship will be a best-in-class experience for fans thanks to the support of a hometown title sponsor that holds a vested interest in positively impacting its local communities.”

The introduction of the Truist Championship is Truist’s latest pledge to develop a purpose-driven partnership that will foster competition, camaraderie and meaningful charitable impact. Truist’s unrivaled commitment to inspiring and building better lives and communities, especially within its hometown Charlotte market, will be on full display for clients, teammates, patrons and volunteers on the historic grounds of Quail Hollow Club. Truist will capitalize on its investment with the PGA TOUR to create business networking opportunities, community experiences and programs focused on meeting critical needs across the greater Charlotte region. 

“It has long been the goal of Quail Hollow Club to welcome the best players in the world to the city of Charlotte,” Quail Hollow Club President Johnny Harris said. “While we continue to prepare for next year’s PGA Championship, we also look forward to 2026 when the club and community turn the page to the next chapter of professional golf in the Queen City. We look forward to the partnership with Truist and the PGA TOUR and are grateful for their shared commitment to both Charlotte and the game of golf.”

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