NASCAR announced that construction will begin on a brand new, state-of-the-art production facility in Concord later this summer, an investment that will eventually relocate the home of NASCAR Productions operations and move approximately 125 positions from uptown Charlotte.
NASCAR will continue to have a significant presence in uptown, with a large contingent of employees remaining in Five Fifty South (formerly known as NASCAR Plaza) for the foreseeable future.
The 58,000-square-foot facility will be built on land adjacent to the NASCAR R&D Center with room to expand in the future. It is expected to be fully operational by the start of the 2024 season.
The new location is strategically located to be more closely situated to a majority of NASCAR team operations. The facility will offer more space and will be a far more efficient resource for the industry at large. NASCAR Studios, the sanctioning body’s hub for content strategy, creation and distribution, will also have employees based at the new facility in Concord.
The Charlotte Business Journal, citing public records, reports NASCAR is investing $28.5 million in the move.
“The scope and scale of the NASCAR Productions business has fundamentally changed in recent years, with NASCAR’s live event production operation more than doubling since 2018. Developing a state-of-the-art facility that can accommodate our continued expansion was paramount,” Brian Herbst, SVP, media and productions, said. “In this evolving sports media landscape, live event production and investing in technology that enhances the fan viewing experience has never been more important — it’s essential that our new workspace can facilitate that strategic growth.”
NASCAR will make significant investments in its production infrastructure and technology to deliver first-class live event production and content to NASCAR’s fans and industry partners. This commitment furthers NASCAR’s mission of providing fans with enhanced content that brings them closer to the sport.
NASCAR Productions will produce more than 500 live events in 2022, up from 200 live events in 2018. Through a partnership with NEP Group, an industry leader in delivering solutions for broadcast and live events, the new NASCAR Productions facility will be outfitted with the latest broadcast equipment and software to create high-end production quality and content.
NASCAR will conduct a ceremonial groundbreaking on Wednesday, Aug. 31.
