The Charlotte Sports Foundation announced an economic impact of $79.7 million for its 2023 events. This data, compiled by the Charlotte Regional Visitors Authority, showcases the continued impact of CSF events that include the Duke’s Mayo Classic, Ally Tipoff, ACC Football Championship Game, Jumpman Invitational presented by Novant Health, and the Duke’s Mayo Bowl.
“The success of 2023 is a direct result of wonderful support from all of our partners,” Danny Morrison, executive director of CSF, said. “The harmony that exists in Charlotte creates the opportunities to host these high-profile events, especially at some of our large-scale venues, that not only drive economic impact but also positively affect the quality of life of people living in the area.”
Collegiate sporting events, coupled with the strong offerings of professional sports in Uptown Charlotte with the NFL, NBA and MLS, play a significant role in the hospitality and tourism economy, and help make Charlotte a great place to live, work and play.
In addition to the nearly $80 million in economic impact, CSF events also generated $42.9 million in direct spending, $2.5 million in taxes and 70,500 hotel rooms booked by the 216,509 fans that attended one of the five events at Bank of America Stadium and the Spectrum Center. These events also attracted thousands to Charlotte’s Center City as evidenced by the Duke Mayo Classic at the Stadium being one of the top three busiest days for Uptown visits in 2023. Additionally, more than 16.7 million people watched events hosted by CSF on television.
All reported economic impact numbers were on par with the previous year or showed growth, except for charitable giving and in-kind donations from CSF, which rose from more than $850,000 in 2022 to $2.7 million in 2023. This community impact reflected the growth of partnerships with organizations like Charlotte Mecklenburg Schools and focused programming around all events through strategic partnerships with organizations that ranged from veteran groups to youth basketball initiatives.
“Sporting events are a significant contributor to the region’s $7.3 billion visitor economy, with a large portion of the annual hotel room nights booked by the CRVA attributable to that market segment,” Steve Bagwell, CEO of CRVA, said. “Our partnership with the Charlotte Sports Foundation is tremendously important in creating positive economic activity for the community. Their industry connections and operational expertise are vital when we pursue and host strategic sporting events. The collaboration has been incredibly successful at drawing visitors, generating media exposure and delivering fantastic experiences in the Queen City. The results speak for themselves,”
The 2024 season looks to be one of continued growth by CSF with the addition of the Meck Mile presented by Albemarle and the return of all five major events, including a Duke’s Mayo Classic featuring Tennessee and NC State. For more information about the organization visit CharlotteSports.org.
