Prosperity for All. Alliance Overlay

Charlotte Regional Business Alliance

Working for the Region

2020 Annual Plan Metrics

Your Investment at work

For every $1 invested in the Alliance, about $62 of income is generated in the regional economy as a result of the Alliance’s economic development efforts in 2019.

2020 Annual Plan Metrics

May Metrics

METRIC
YTD
YTD GOAL
THRESHOLD
TARGET
STRETCH
MARKETING
 
Paid media impressions
Generate awareness of Charlotte region nationally and internationally across print and digital platforms (Quarterly)
880K
4.25M
15M
17M
19M
Digital and social media traffic
Position Alliance as dynamic resource for followers and influencers to engage in website and social media channels
Increased website traffic year-over-year
-2.9%
28%
25%
28%
30%
Increase social media followers
4.06%
2.92%
5%
7%
10%
Social media engagements
47,483
38,500
84,000
92,400
100,800
Social media impressions
907,422
825,000
1.80M
1.98M
2.17M
Driving Factors: 1). Our engagements on instagram and facebook increased due to more posts and our “meet a developer” campaign for economic development week. 2). We also had in increase in impressions on Facebook and LinkedIn likely due to an increase in shares of our posts, reaching a wider audience.
BUSINESS
 
New qualified projects
Generate and support traded-sector investment interest in the Charlotte Region
39
52
110
125
135
International projects
8
21
45
50
55
% of new projects aligned with Brookings Opportunity Industries1
79%
75%
68%
75%
83%
Driving Factors: 1). As the global pandemic continues, the month of May was the hardest hit YTD for new activity with just one new generated project. Additionally, for the second month in a row, no projects of foreign origin were generated. 2). Despite the lack of new projects, we are encouraged that several of our existing projects continue to move forward with their analysis of the region. Additionally, we continue to engage clients virtually and hosted another virtual visit in May. 3). We continue to track above our goal of 75% of projects aligned with Brookings Opportunity Industries, an even more critical metric considering the number of people who have lost jobs due to COVID-19.
ADVOCACY
 
Legislative success
Discern and champion legislative priorities that yield positive outcomes (Quarterly)
1
1
2
3
4
Public-private partner exchange
Mobilize policymakers, business and education on advances to economic development, regional competitiveness
50
29
60
70
80
Driving Factors: In the month of May, the Advocacy Team continues to focus on communicating, collaborating, and advocating. The Advocacy Committee met in May to draft and adopt, in collaboration with 20 Chambers across the Region, our Relief and Recovery Agenda. This agenda provides the Alliance and our partners with a policy blueprint to help our economy begin recovering. Also in May, the Alliance Advocacy team spearheaded the launch of the Carolinas Alliance Match Site. This critical resource will match manufacturers of PPE with businesses, health care providers, and local governments. We have already seen over 30 matches made on the site in such a short time.
TALENT
 
Talent insights forums
Convene meaningful dialogue on regional talent insights to understand and improve talent competitiveness (Quarterly)
1
1
2
3
4
Talent-focused response
Connect with higher education, workforce development and industry partners in responding to project RFIs/RFPs. (Monthly)
28
18
40
44
48
Driving Factors: 1). First ever Talent Insights Report published (2020 Q1) highlighting why talent matters for economic growth and prosperity for all and what we’ve learned from Business Recruitment requests for information on talent in the region. 2). On May 14, the Talent Insights Forum on the state of talent supply and demand within the COVID-19 context was hosted virtually with representatives of business, education and workforce development and government from across the region (takeaways to be shared in the Q2 Talent Insights Report). 3). The historic protests against police brutality and racial injustice is shaping how Talent Insights initiatives and content are developed and delivered, as well as how the Alliance as a whole (including the Foundation) will be positioned regarding issues if diversity, equity and inclusion.
CORE
 
Strategic engagement
Gather CLT Alliance investors, community partners, regional stakeholders around mission and strategic pillars (Quarterly)
31
31
120
125
130
New revenue
Secure new, increased investment to support mission and drive regional impact
$234,551
$229,583
$501K
$551K
$606K
Driving Factors: 1). We knew with COVID we would see a slow month, especially with new revenue. At the end of March/early April, our team paused on asking for payments, which showed up in May. 2). Our team kept in close contact with accounts and are now beginning to make revenue asks again, so we expect to see better results in June/July, specifically as it relates to renewal. 3). The team is working on strategies to continue to engage prospective businesses, but many prospects have been put on hold at this point. 4). Our longstanding investors are continuing to support and are receptive to our team asking to make commitments and/or go ahead and submit for payment now.
Meeting targetIn progressBelow target

1 Good jobs pay at least a metropolitan area’s median annual earnings for full-time, year-round sub-baccalaureate workers and provide employer-sponsored health insurance.

Brookings Opportunity Industries
Our 2020 Annual Plan

Our 2020 Annual Plan

Antony Burton

For More Information

Antony Burton

Vice President
Economic Research
704-378-1376