The Charlotte Regional Business Alliance® is pleased to announce Casside Butler, a dynamic storyteller and social media strategist, has joined the marketing and communications team as content manager. With more than seven years of experience in the digital marketing realm, Casside brings a wealth of creative expertise to her role. Her strategic approach enhances the development and execution of compelling content, ensuring it resonates effectively with audiences. Casside’s proven track record in digital marketing adds a valuable dimension to the team, making her a key player in our pursuit of excellence.
With a knack for storytelling honed through years in social media strategy, Casside is now set to amplify the voice of the CLT Alliance. Beyond her professional endeavors, Casside is a personal content creator, always fueled by curiosity and possessing a keen eye for trends. This innate curiosity, coupled with a passion for staying ahead of the curve, adds a dynamic touch to her role as content manager, ensuring that the CLT Alliance remains at the forefront of engaging and relevant content.
With a wealth of experience in the professional arena, Casside seamlessly coordinates content production, ensuring a harmonious blend of videos, graphics, and digital engagement. As she embarks on a new chapter with the CLT Alliance, her focus remains on propelling the organization into the future, strategically enhancing its profile, and spotlighting the allure of the Charlotte Region as the premier destination for businesses and talent. Casside’s innovative approach and commitment to cutting-edge strategies, combined with her extensive experience, will ensure that the CLT Alliance stays at the head of dynamic and impactful content, shaping the narrative for the next era of growth and opportunity.
“Casside is a great addition to the CLT Alliance,” Rob Horton, chief marketing and communications officer, said. “She brings a wealth of social media experience to the role. Her energy and enthusiasm for the CLT Alliance and our region was clear from our very first meeting.”
Beyond the pixels, you can find Casside indulging in culinary delights, losing herself in TV marathons, and savoring precious moments with her family, especially her daughter. Raised in the close-knit community of Randolph County and proudly sporting an East Carolina University graduate hat, Casside brings a unique perspective on community-focused growth initiatives — something deeply woven into the fabric of her identity and passion.
In her downtime, Casside immerses herself in the enchanting realms of a good book, explores new destinations through traveling, and embraces the outdoors for its simple joys. Whether striking a yoga pose or engaging in activities that nourish both mind and body, she’s all about the balance of well-being. And here’s a personal nugget – Casside finds guidance and strength in her favorite Bible verse, Psalm 16:8: “I know the LORD is always with me. I will not be shaken, for he is right beside me,” a compass for navigating the beautiful chaos of life. It’s not just a role at the CLT Alliance; it’s a heartfelt journey of connection, growth, and purpose for Casside.
