Central Piedmont Community College is rolling out a new initiative to bring more adults who may have not completed a degree or job training program back to the classroom through a new Better Skills. Better Jobs. Better Future. campaign.
Over the next few months, Central Piedmont will proactively share job training programs and college information with adults across Mecklenburg County to prepare them for the growing number of job openings. Interested adults are encouraged to visit Central Piedmont’s Better Skills Better Jobs website to learn more and to sign up to connect directly with the college.
From public safety to nursing and health care, to business administration and welding, to information technology and advanced manufacturing, and many more, completing courses at Central Piedmont offers a direct pipeline to many of the region’s top employers.
“We are working hard every day to ensure Central Piedmont meets the needs of our community,” Kandi W. Deitemeyer, president of Central Piedmont Community College, said. “This new Better Skills. Better Jobs. Better Future. campaign will help us advance our mission by reaching out to adult learners. We want more adults to acquire the skills, credentials, and degrees they need for a better job, a bigger paycheck, and a brighter future for themselves and their families.”
Despite North Carolina’s booming economy, less than half of North Carolinians between the ages of 25-44 have the education and training needed to fill current and future job openings. Meanwhile, employers across Mecklenburg County are desperately seeking skilled talent to fill vacancies.
The Better Skills. Better Jobs. Better Future. campaign includes direct outreach to adults who previously earned some college credits, but left without a degree or certification; special community events and earned media promotions; paid digital marketing and advertising, and customized materials designed to quickly help more adult learners reconnect and re-enroll.
The vast majority of higher-wage jobs today require more than a high school diploma, which is why Central Piedmont, the John M. Belk Endowment, myFutureNC, and several other state and local partners are working together to support this special outreach campaign to attract more adult learners back to college.
“Many in our state are looking for new challenges or a fresh start, and our community colleges are a great place to begin their journey,” M.C. Belk Pilon, president and board chair of the John M. Belk Endowment, said. “Our goal is for all North Carolinians to have access to an education that will lead to skills, credentials, and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state.”
